Google Adwords Note - 12 Steps to growing your business fast using Google Adwords/PPC Marketing

A few words about PPC

- PPC (Pay-Per-Click) / Targeted advertising
  ex. Google Adwords, Yahoo PPC, Microsoft ads
- PPC stats
  - In 2011, Google's revenue topped $37.9 billion, 96% of which came from advertising
  - StateFarm, Amazon, Lowe's and University of Phoenix each spent over $43 million on PPC in 2011.
  - Finance and Insurance industries pay the most per clicks - topping out at $43 per click for industry keywords - and it's worth it!

- PPC, why it is great?
  - Ads appear near relevant search results
  - You only pay when someone clicks
  - Business make an average of $2 in revenue for every $1 they spend

- Why adwords?
  - Adwords's awesome for small business
    Levels the playing field - bring huge traffics
    Show up on the 1st page
    Massive Research
    Relative small budget to play
- How does adwords work?
  1. Create ads and bids
  2. Ads appear based on specific keywords researches in Google
  3. Seachers that click are taken to a page of your choice
  4. You get charged

Video source: https://www.youtube.com/watch?v=PMP1OWxXCQw