Adwords Fundamental Passed

This test was actually fairly easy, especially when you can have already 95% of questions in advance. Let's not say it's a kind of cheating, as with a test guide of 500 pages without a single practicing exercise before the test, you would get so lost in the middle of 90-question test. Especially for those who just take over a perfectly well set adwords account like me. I would have no idea about the specific features of account setting or what MCC is (almost already forgotten what this abbreviation stands for).

So this test will be effective for 2 years, while the advanced test will expire in 1 year and I'll have to do it very soon.

A simple sign here to remind that I just passd Fundamental test yesterday. Back to review "Search Advanced" Now.

Google Adwords Note - 12 Steps to growing your business fast using Google Adwords/PPC Marketing

A few words about PPC

- PPC (Pay-Per-Click) / Targeted advertising
  ex. Google Adwords, Yahoo PPC, Microsoft ads
- PPC stats
  - In 2011, Google's revenue topped $37.9 billion, 96% of which came from advertising
  - StateFarm, Amazon, Lowe's and University of Phoenix each spent over $43 million on PPC in 2011.
  - Finance and Insurance industries pay the most per clicks - topping out at $43 per click for industry keywords - and it's worth it!

- PPC, why it is great?
  - Ads appear near relevant search results
  - You only pay when someone clicks
  - Business make an average of $2 in revenue for every $1 they spend

- Why adwords?
  - Adwords's awesome for small business
    Levels the playing field - bring huge traffics
    Show up on the 1st page
    Massive Research
    Relative small budget to play
- How does adwords work?
  1. Create ads and bids
  2. Ads appear based on specific keywords researches in Google
  3. Seachers that click are taken to a page of your choice
  4. You get charged

Video source: https://www.youtube.com/watch?v=PMP1OWxXCQw

Google Analytics Notes 2

- Keywords not provided in GA

• How to optimize SEO through GA?
• Improve CTR (Click-through Rate)
• Google ranking
  Page 1-3
• Title and Description 

                   A CTR of 20-40%, excellent, that of 7% needs to be improved
                   - HOW?

1. Find the 10 most popular pages (Impression)
2. Find the 10 best CTR pages (Acquisition - SEO - setting)

• Increase keyword ranking
• Use keywords in landing page text
• Use keywords in title & meta description
• Encourage people to share
  
  Better titles = higher CTR
  Top 10 best keywords used in titles: how to, listed related (top 10...), Free, You, Tips, Blog Post, Why, tricks, great

- Social Marketing Report
  Aquisition - Social - Network Referrals

- Mistakes of Google Adwords

• Don't know 3 types of phrase match

1. Broad match: keywords are present anywhere in the search query, regardless the orders.
2. Phrase match: keywords are in orders anywhere in the search query.
3. Exact match: keywords are in orders and only words in search query.

           Recommandation:

• Start with exact/phrase match
• Fine tune copy & targeting
• Expand to broad match if necessary

• Don't use negative keywords.
• Don't know your competitors
• Research your competitors keywords.
• Design & flow of landing pages

Study source : https://www.youtube.com/channel/UCMzScRXzv83ffc1hEeAfdzw