Google Analytics Notes 2

- Keywords not provided in GA

• How to optimize SEO through GA?
• Improve CTR (Click-through Rate)
• Google ranking
  Page 1-3
• Title and Description 

                   A CTR of 20-40%, excellent, that of 7% needs to be improved
                   - HOW?

1. Find the 10 most popular pages (Impression)
2. Find the 10 best CTR pages (Acquisition - SEO - setting)

• Increase keyword ranking
• Use keywords in landing page text
• Use keywords in title & meta description
• Encourage people to share
  
  Better titles = higher CTR
  Top 10 best keywords used in titles: how to, listed related (top 10...), Free, You, Tips, Blog Post, Why, tricks, great

- Social Marketing Report
  Aquisition - Social - Network Referrals

- Mistakes of Google Adwords

• Don't know 3 types of phrase match

1. Broad match: keywords are present anywhere in the search query, regardless the orders.
2. Phrase match: keywords are in orders anywhere in the search query.
3. Exact match: keywords are in orders and only words in search query.

           Recommandation:

• Start with exact/phrase match
• Fine tune copy & targeting
• Expand to broad match if necessary

• Don't use negative keywords.
• Don't know your competitors
• Research your competitors keywords.
• Design & flow of landing pages

Study source : https://www.youtube.com/channel/UCMzScRXzv83ffc1hEeAfdzw