Sunday, May 25, 2014

Tournant de Vie

Beaucoup de choses se sont passées ces derniers temps, pas forcément intenses, mais vraiment importants. Alors que je n'arrive pas à les décrire l'une après l'autre, car soit je n'étais pas assez motivée, soit j'étais absorbée par autres choses. Je me demande si les émotions doivent être filtrées et amassées pour peser assez lourdes afin d'être exprimées sur le papier, au moins pour moi...

Nouveau Boulot
C'est vrai, je ne travaillerai plus dans le vin, mais dans l'e-marketing! Ce dernier terme que je ne venais de connaître réellement que l'année dernière, qui va conduire mon trajet de la carrière. Ce n'est pas réellement parce que le domain du vin n'a pas du potentiel, au contraire, le marché se développe solidement et s'épend rapidement, particulièrement à Shanghai. Mais je crois toujours que le vin ne pourrait rester un loisir, mais pas une carrière, sinon cela donnerait une image stupide, particulièrement au titre du sommelier, ou un travail dépendant du nez et du palais, au lieu du cerveau. C'est un peu comme l'agriculture comparée avec la haute techonologie, trop dépendant de la nature. Rien contre la pureté ou la dignité du travail du sommelier, c'est juste que je n'appartiens pas à ce genre et la fineness dans la culture du vin que j'appeçois ne peut pas me donner une joie spirtuelle. Donc, je suis partie pour un carrément nouveau domaine, bien qu'il est encore assez étrange de ce sentiment de tourner la direction du travail si rapidement...A vrai dire, je ne sais pas si j'aurais bien maîtriser ce qui m'attend, mais je suis bien curieuse. C'est mon charactère en tout cas, d'être une oseuse.

Pff, je devrais raconter beaucoup plus comme j'ai voulu parler aussi de mon logement et de mon dernier voyage à Suzhou, mais la fatigue se percipite...j'espère pouvoir développer plus demain ou après demain, et reprendre un peu mon français au moins...




Friday, May 2, 2014

Google Adwords Note - 12 Steps to growing your business fast using Google Adwords/PPC Marketing

A few words about PPC

- PPC (Pay-Per-Click) / Targeted advertising
  ex. Google Adwords, Yahoo PPC, Microsoft ads
- PPC stats
  - In 2011, Google's revenue topped $37.9 billion, 96% of which came from advertising
  - StateFarm, Amazon, Lowe's and University of Phoenix each spent over $43 million on PPC in 2011.
  - Finance and Insurance industries pay the most per clicks - topping out at $43 per click for industry keywords - and it's worth it!

- PPC, why it is great?
  - Ads appear near relevant search results
  - You only pay when someone clicks
  - Business make an average of $2 in revenue for every $1 they spend

- Why adwords?
  - Adwords's awesome for small business
    Levels the playing field - bring huge traffics
    Show up on the 1st page
    Massive Research
    Relative small budget to play
- How does adwords work?
  1. Create ads and bids
  2. Ads appear based on specific keywords researches in Google
  3. Seachers that click are taken to a page of your choice
  4. You get charged




Video source: https://www.youtube.com/watch?v=PMP1OWxXCQw

Sunday, April 27, 2014

Google Analytics Notes 3 - Google Adwords


AdWords Certification Fundamental Exam Prep

Definition of AdWords

  • The Auction
    • Many effects influence the auction
    • Ad Rank formula
      • Max bid (CPC) * Quality Score + ad extensions & formats = ad Rank
      • Quality Score : how relevant your ads, keywords and landing page are to a person seeing your ad
        • Keyword quality
          • Keyword CTR
          • Ad text relevance
          • Historical performance
How to improve Quality Score: focus on key metrics
  1. Organize your account for maximum effectiveness
  2. Choose relevant keywords
  3. Create straghtforward, targeted ads
  4. Point users to a landing page with relevant, original content with quick load times


  • How to set up an AdWords campaign
    • Establish campagin goals
      • What is the marketing objective?
      • Who are you trying to reach?
      • What does success look like?
      • What action are you driving towards your website
         
    • Apply targeting and bids
      • Daily budget - don't lt your shop close early
        • Standard vs. Accelerated delivery
      • Bidding
        • Clicks
          • CPC bidding
            • Generate traffic
            • Manual CPC
            • Automatic CPC
            • Enhanced CPC (e-cpc) Bid adjustments

  • Impressions
    • CPM bidding
      • Brand awareness
      • Get your message in front of customers
  • Conversions
    • CPA bidding (cost per acquisition)
      • Get customers to take action
      • Conversion optimizer
    • Conversion Tracking
      • 1 per click : any ad click resulting in conversion in 30 days
      • Many Per Click: Multiple conversions for a click that result in conversion in 30 days
        • How to: add a snippet
  • Select keywords
    • How do keywords work?
    • Build a keyword list
    • Match Types: Overview
    • Creat copy & ad formats
      • Text ads standards and policies (should not contain the below)
        • All caps
        • Repeated words
        • Incorrect spacing between words or letters
        • Numbers or symbols as letters
        • Offensive language
        • Unsupported superlative or claims
        • Offers must be accessible to the user within one click of the landing page
      • Product Listing Ads (PLA)
      • Dynamic Search Ads
      • Call Extensions
      • Location Extensions
      • Social Extensions
  • Set up AdWords account
    • Organizing campaigns and ads in your account
       
  • Tactics to improve Adwords results
    • Create successful Text Ads
    • Improve keywords
      • Optimize for CTR
        • Negative Keywords
        • Match Types
        • Delete non-performing keywords
      • Optimize for ROI
        • Also use Conversion Tracking
    • Focus on ROI
    • Budget Optimization
    • Organize the account
    • Use Opportunities Tab to get Ideas
    • Use Conversion Tracking and Negative Keywords

  • Google Display Network (GDN)
    • Millions of sites for you to run your ads on
    • A choice of ways to reach your audience
    • A wide range of crative ad formats


Ad rank on the GDN (Google Display Network)
  • Ad rank basics : display
    • Group default Bid
    • Landing page quality
    • Ad's past performance
Google Display Network can target both content & audience
  • Target content
    • Placement targeting
      Hand select the sites where your ads will show
      • Ads are served on premium and long-tail sites you hand pick
      • Example placements: forbes.com, allbusiness.com, nytimes, com, businessinsider.com
    • Topic targeting
    • Keyword contextual targeting
      keyword level targeting, bidding & reporting
      • Better targetting
        A redesigned contextual engine to enhance targeting accuracy, increasing the relevance & quality of placements.
      • Optimization Control
        Bid at keyword level for granular performance control.
        See all metrics reported at keyword level for transparency and better optimization.
      • Easier Implementation
        Choose to target by individual keywords like search with no ad group theming required!
  • Target audience
    • Interest category marketing
    • Remarketing

Sunday, April 20, 2014

Google Analytics Notes 2

- Keywords not provided in GA

  • How to optimize SEO through GA?
    • Improve CTR (Click-through Rate)
      • Google ranking
        Page 1-3
      • Title and Description 
                   A CTR of 20-40%, excellent, that of 7% needs to be improved
                   - HOW?
      1. Find the 10 most popular pages (Impression)
      2. Find the 10 best CTR pages (Acquisition - SEO - setting)
  • Increase keyword ranking
    • Use keywords in landing page text
    • Use keywords in title & meta description
    • Encourage people to share

      Better titles = higher CTR
      Top 10 best keywords used in titles: how to, listed related (top 10...), Free, You, Tips, Blog Post, Why, tricks, great
- Social Marketing Report
  Aquisition - Social - Network Referrals

- Mistakes of Google Adwords
  • Don't know 3 types of phrase match
    1. Broad match: keywords are present anywhere in the search query, regardless the orders.
    2. Phrase match: keywords are in orders anywhere in the search query.
    3. Exact match: keywords are in orders and only words in search query.
           Recommandation:
    • Start with exact/phrase match
    • Fine tune copy & targeting
    • Expand to broad match if necessary
  • Don't use negative keywords.
  • Don't know your competitors
    • Research your competitors keywords.
    • Design & flow of landing pages

Study source : https://www.youtube.com/channel/UCMzScRXzv83ffc1hEeAfdzw

Saturday, April 19, 2014

Rancoeurs

Je sais que je ne devrais pas, mais quand j'ai vu que ses pensées étaient comme une scie poussée aller et retour, en disant ceci et faisant le contraire le lendemain , mon cœur est aussi scié, blessé avec plein de rancœurs...

Le plus détail peut gâcher ma journée. Hier, en me disant qu'il veut reprendre la décision et m'en vouloir, aujourd'hui, il change la configuration sur le FB comme s'il craint que le monde se trompe avec qui il sort.

Peut-être c'est  juste pour confirmer qu'il est quelqu'un qui valait jamais mes sentiments, si sincères, si profonds...

Mais mes larmes ne sont jamais timides...quelles rancœurs...





Google Analytics Notes 1

- Virtual Page views
   Ex. video embeded in a page; file downloaded - install & setup
   Improve a form
   "onblur": Onblur is most often used with form validation code

- Referral Paths : from another website to your own website
- See the top performing content on the website
   - behavior - site content - all pages
   - in-page analytics : behavior - in-page analytics

- UTM paramaters : Url + Tags
   - GA link builder

- Event Tracking :
   User actions that do not generate trackable pageviews:
  • Off-site links
  • PDF links
  • mailto; or tel: links
  • Flash/Ajax/jQuery/Html5
  • Video (play, pause, complete)
  • Completion of individual form fields
   Track with GA events or virtual pageviews

https://www.youtube.com/channel/UCMzScRXzv83ffc1hEeAfdzw

Sunday, April 13, 2014

Waiting in lost

I bought two books - "The Hedonism Hanbook" and a journey "In Tuscany". A friend asked, "These books look relaxing, it means you need to release a lot of pressures?" Isn't it true...I'm trying to bury the misery in deep of the heart, which might be a better way to move on more easily. Although I always feel reluctant to move on alone, it looks the best choice for the moment. But in the deepest thinking, I am always waiting for him to join my life journey...

The coming last week of work will be mixed with a lot of feelings for sure. I'm waiting in lost.